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Rent Stylish & Flexible Furniture with Feather

Feather

Vendor Spotlight: Feather


 

What is Feather’s mission in 140 characters or less?
Our mission at Feather is to help people live a more free and flexible lifestyle.

 

Feather

Feather Founder & CEO, Jay Reno

 

Why rent?
Having comfortable and stylish furniture in your home or office is a beautiful thing. But, it’s ultimately a huge pain to have to deal with your furniture each time you move or want to swap something out.

 

The real culprit here is ownership. Ownership, by definition, means things are yours and are solely your responsibility to deal with. You’re tasked with finding and buying the items, picking them up or paying for them to be delivered, cleaning or fixing them if there’s an issue, moving them to a new apartment, or selling / scrapping them at the end of their useful life (to you, anyway).

 

Renting removes ownership from the equation and therefore the associated hassles and annoyances of ownership, allowing you to have a clean and comfortable home with zero strain.

 

Feather

Zeus

 

Where do you source your furniture from? What’s your sourcing strategy?
Feather has partnered with a number of amazing furniture manufacturers and retailers. We’re excited to announce a few core partnerships in the fall!

 

We consider our sourcing strategy and logistics to be our secret sauce. With the processes we have set in place, Feather can assemble and deliver you your furniture as soon as next day – faster than any other furniture company.

 

Feather

Zeus

 

What type of customer is typically renting Feather furniture?
Feather is perfect for a number of different use cases. Our customers range from interior designers helping their clients furnish their space without spending thousands or tens of thousands of dollars up front (instead, paying monthly) to Airbnb Hosts and property managers looking to fully furnish their own properties.

 

Feather also solves a problem for people who want to furnish their own homes or offices with stylish and affordable furniture but don’t know where to start or wouldn’t consider themselves savvy interior designers. We offer full home and room packages for folks who would rather leave the design to someone else.

 

Feather

 

In your opinion, how is technology affecting the design world?
New technology companies are fundamentally changing the speed at which consumers expect to see results. In design, that seems to show itself through instant access to seemingly endless style and design aesthetics. With so many styles, furniture makers, and furniture retailers, it’s becoming increasingly easy to get lost in the clutter.

 

The best designers we’ve come across are quick to adapt to the changing needs of consumers. Style and speed of delivery are, in our eyes, top of mind for most consumers today. Technology can help facilitate in addressing those needs through new platforms and furniture options.

 

Feather

Zeus

 

Based on your knowledge of the industry, how is the process of furnishing a space evolving over time?
What we’re seeing happen is companies like Amazon and other on-demand companies fundamentally changing delivery expectations. Waiting more than a week (read: two days) is no longer acceptable by today’s standards, regardless of what business you’re in.

 

Feather is a great fit for people who are used to getting anything at Amazon speed, and think it’s unreasonable to wait 6-8 weeks for their furniture to arrive. We can have an entire apartment furnished with stylish and affordable furniture as soon as the next day – all without the onus of ownership.

 

Feather

Zeus

 

What are your best-renting products and packages?
Our 1-BR packages are a hot commodity for someone moving between apartments and wanting to fully furnish their place at the click of a button. Feather has a few different price categories (standard, hip, and premium) that allow people with any budget to furnish their space with stylish furniture quickly and affordably.

 

Feather

Zeus

 

How does Feather typically work with interior designers?
For the savvy designer, we make it simple to choose items a-la-carte and style the place to their liking.

 

Feather has been a tool for dozens of designers who don’t want to spend hours coordinating the delivery, assembly, and placement of furniture in their clients’ homes or who have clients who’d rather make small monthly payments rather than thousands up front.

 

Feather

Zeus

 

What’s next for Feather?
We hope to introduce a rent-to-buy option shortly, so people who are on the fence about renting can essentially try before they buy.

 

Our mission is to help people live free and flexible lifestyles. Everything we do points back to this mission. If this resonates, we’d love to hear from you!

 

Feather

Team Feather

 


 

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