Rebecca Atwood, home textile designer, artist and author of Living with Pattern: Color Texture and Print at Home, is a creative spirit, living in a visual world. Whether she extracts fond memories of the Cape Cod coast, or encounters interesting shadows and reflections in the bustling city of Brooklyn, Rebecca turns these small and detailed observations into pattern. Here, Rebecca shares how she sources inspiration, creative collaborations, and tips on how to decorate with pattern.

Rebecca – you’re a triple threat – designer, textile maker, and author. How did you initially get into the world of pattern design?

I studied painting at Rhode Island School of Design and towards the end of my time there my paintings began to be about the surface and textiles were a big source of inspiration. I took a few classes in textiles including machine knitting and digital printing and was hooked. When I was preparing to graduate, I thought textiles might be the closest thing I could do to painting for a full-time job so I created a portfolio and applied for jobs. I started my career with Anthropologie, which was essentially my training ground. I learned how to design product and brief it for production overseas.

Photo by Emily Johnston

You were born and raised in Cape Cod, you received your BFA in Rhode Island, and you are now headquartered in Brooklyn. How have the lifestyles and cultures of each unique city influenced your designs?

Cape Cod is my foundation. The off-season muted but chromatic neutral color palette, shifting light, and sense of calm continues to inspire me.  I love the coast. It’s my favorite place to be. The color of the sand, the ever-changing blues of the ocean, the spotted patterning on a lady crab shell, the purple blue on the inside of a mussel shell– all of this is a part of who I am. Brooklyn is so different! Sometimes I stop and think how did I get here?  As opposite as these places may be, I do love it here. Brooklyn has widened my world, and made it small all at the same time. I love that the city is so walkable, and I find a lot of inspiration in those everyday moments. It could be a shadow from scaffolding, the reflection of a floral dress in a glass building, or rusted metal against a painted pink wall. Most of all, what keeps me in Brooklyn is the community and opportunity. There are so many amazing designers, entrepreneurs, and creative people here who inspire me. My designs really come from making time to filter all of the ideas and experiences onto paper, fabric, etc. Sometimes, it’s a reaction to how much I need calm when living in this hectic city, and other times, it’s an idea inspired by it.

Photo by Ren Yagolnitzer

It’s been an exciting year for you, including the release of your book Living with Pattern: Color Texture and Print at Home. What are some other projects you have worked on this year that you’re particularly proud of?

It has been an exciting year! Most of all this year has taught me it’s time to start dreaming big. Projects that came out that I’m particularly proud of include my limited edition collaboration with Method home for a line of hand soaps and cleaning products, as well as a collaboration with friend and embellishment designer Sarah Laskow for a collection of one of a kind hand embroidered pillows. We’re always working about a year out so there’s always so much in the works.

Photo by Lydia Hudgens

What excites you about collaborating with interior designers?

While of course I have my own creative vision and thoughts on using my patterns when I’m designing them, I do love that the possibilities are endless and that interior designers and our customers explore this. I like seeing how my patterns can change and take on a different look in a new context. Pattern is personal and the mix makes it more so.

Photo by Ren Yagolnitzer

Can you name some of your best-selling patterns?

Our dashes in gray and speckled in taupe are two best-selling patterns. They’re small and textural and easy to incorporate into any space, but also have an expressive mark to them.  Our marbled designs are also customer favorites, along with our shibori in pillows.

Photo by Ren Fuller

How does Rebecca Atwood prepare for a design conference, trade show, or fair?

To be honest, I’ve avoided these things for the most part! We’ve done one trade show, and it was crazy. We are planning to participate in ICFF next year in May and have to start planning the booth soon. I start with the concept and then I’ll plan out schematics to scale on the computer. Then of course it will change once we get the physical pieces and get into the space. Advice I’ve received is to create your booth ahead of time by marking it all out in a space the right size. We’re going to try that for this show.

Photo by Nicole Franzen

What are 3 tips of “best practices” to offer interior designers for decorating with pattern?

I think here the interior designers are likely the experts! My pattern 101 tips are pretty basic and more for individuals than interior designers who know all about this sort of thing.

1. Start with color. A tight color palette helps unite patterns with varying looks. If you’re new to pattern, stick with a monochromatic color palette. If you really want more color, pick one multi-colored pattern you love and then pull out the colors from there. Remember that everything doesn’t have to match perfectly, but should sit together, so play with physical swatches.

2. Mix up scale. You want a mix of small-, mid-, and large-scale patterns. Creating a visual hierarchy helps your eye move around a space. Smaller scale patterns will recede in space where as large scale patterns will pop.

3. Consider proportion. As a rule of thumb, aim for about 40-60% of the room to be patterned while the rest should be solids, textures, and material differences. Remember that patterning doesn’t just have to be patterns on objects but can be the repetition of objects within a space and architectural details.

Photo by Ren Fuller

For the interior designers who have clients that are shy of pattern, what’s your best advice to help make the client comfortable experimenting with pattern?

Start with small scale all over coverage patterns. They’ll read as texture from a distance and it’s a great way to introduce pattern into your home. I also think there’s no substitute for seeing actual swatches and living with them for a little bit.

Photo by Emily Johnston

What’s your focus for 2017? 

Next year, we are introducing woven fabrics in a big way, as well as embroidered fabrics. I am very excited to be moving beyond print and into these new techniques.

Photo by Nicole Franzen

Contact Rebecca Atwood:

W: https://rebeccaatwood.com/

P: 718-369-0016

E: hello@rebeccaatwood.com

@rebeccaatwooddesigns

Designer Spotlight: Barbara Horowitz of BHS Designs, New York, NY

How did you get where you are today?

I was raised on the Eastside of Manhattan, and made the big move to Midtown where I currently live and love! I studied to become a psychologist. Once I completed my graduate work and internship, I had the first of my two children and made the decision to stay home. During his first year, I created and sold silkscreened baby clothes. I did this for two years and transitioned into interior design by working informally for friends.

Photo by Bruce Buck for the The New York Times

You used to be a psychologist, how has the field of psychology influenced your design processes and aesthetic?

Apart from what I think looks fabulous, I am guided by what I believe enhances the human experience and how space can impact that experience.

You have been published many times, what are some projects that you are particularly proud of?

While I am proud of most of the work I do because, I believe, the outcomes reflect my clients’ lifestyles and personas, I am most proud of designing, from the ground up, a Westchester private high school.

What are some of your favorite design resources for inspiration (city, museums, magazine, etc.)? 

It’s more of an attitude about life…the very simple and the exotic are all inspiring to me.

Photo by Geoffrey Sokol

Are there certain colors and materials you’re particularly into right now?

For better or worse, I am remarkably consistent with my palette, which moves between white crème, mushroom, grays and black, although I just did an entire living room in lilac – and my clients love it!

Fall is approaching, what are some key transitional pieces for a home?

A few cashmere throws.

Can you share some of your favorite NYC shops for sourcing?

I love Antony Todd, Ikea for down bed pillows and duvets, Rose Tarlow Showroom, JanGorge (Sag Harbor).

Photo by Geoffrey Sokol

How does designing make you feel?

I am genetically coded to nest! I love creating spaces in which people feel nurtured, restored and walk into their homes everyday and fall in love!

How do you spend your first hour each morning?

The first thing I do is take my puppy outside. After she meets up with her friends, we come home and I make coffee and look at my business emails. I then read the news.

When you’re creativity feels tired, how do you refresh?

Travel, going to new art exhibits, or cruise through my old and new design books.

Photo by Rachel Neville

What’s your business mantra?

Being in a relationship with a space is no different than any other relationship. Each must be nurturing and supportive of each other.

When you start a new project, how do you get to know your client and the space? 

I do a lot of listening and studying: Listening to what people say and what they don’t, studying how they move through their space, their clothing choices, and what they determine to be their favorite pieces and furnishings. I also ask before we meet that they compile images of looks that they love.

How do you juggle multiple projects at once and stay organized? 

LISTS and a project calendar.

Photo by Geoffrey Sokol

What’s the hardest part about running your own business? 

Managing expectations.

For the new interior designers out there, what are some words of wisdom you can share for starting a new business? 

COMMUNICATE more than you think you need to or want to!

What’s your next project in your home?

Extending my dining room at my home on the North Fork of L.I.

Photo by Bruce Buck for the The New York Times

Why did you join Ivy? 

I wanted the administrative support.

How has Ivy helped streamline your workflow?

I worry less about the accuracy of my invoices and the ease by which I can view my client’s financial profiles. I love that Ivy alerts me to when my clients have viewed and paid invoices and when they need to be reminded to do so.

What’s an Ivy feature you can’t live without? 

I love that Ivy informs me of my client’s responses to invoices via email. I also appreciate Ivy’s staff constantly striving to improve the designer’s experience interfacing with the program. In 2008, I let go of 2 key staff members and as a result, the weight of the extra (and undesirable) administrative work has been burdensome. The staff at Ivy is so responsive, supportive and helpful, I feel as if they work for me, personally!

Photo by Geoffrey Sokol

Are you an interior designer interested in joining the Ivy Community? Find out more here.

Rob Royer was born into a design family – living, breathing and now changing modern design is what he does best. Royer recognized the present-day flaws of the home furnishings industry, including outlandish pricing and lack of customization and contextual design for modern lifestyle, so he founded Interior Define.

Interior Define is on a mission to bridge the retail experience from online to off, offering both furniture 3d visualization technology online for the customer, as well as a unique, experiential offline experience in their Chicago retail space, which Interior Define calls their “guideshop” (more to come soon). Here, Royer shares how Interior Define delivers high-quality products at a low cost, tips for interior designers in choosing the right sofa, and their differentiated approach to retail.

Photography courtesy of Carolina Rodriguez @linacaro

Rob – why did you feel the need to open up shop and revolutionize furniture retail with Interior Define?

With an interior designer/artist mother and an architect father, I developed a passion for design and furniture at an early age.

When it came time to furnish my first home with a new sofa, I visited scores of stores – both online and off. It quickly became clear that the sofa-shopping experience deserved a significant upgrade.

While working at men’s apparel startup Bonobos, I became enthralled with the idea of creating a furniture brand whose foundation rested on a seemingly simple proposition: An innovative product design matched with customization and a superior customer experience. And so, I spent over a year developing a production approach and design assortment for the brand’s launch – which formed the backbone of I/D today.

How is Interior Define different from the thousands of other online furniture retailers out there offering customized sourcing, buying and shipping experiences?

I/D is a unique furniture brand in a few important ways. Rather than taking bets on the designs, configurations, sizes, and fabrics people will want, I/D makes every piece to order. In doing so, we dramatically reduce the inventory overhead shouldered by the typical furniture retailer. We pass this along to our customers in the form of differentiated, attainable pricing and free white-glove delivery. Notably, our production approach enables significant product customization – from configuration, size, fabric, and leg style – even down to cushion fill on a number of our designs.

I/D is a digitally-native brand and, unlike many other online furniture retailers and platforms, we control the full customer experience from production to delivery.  This allows us to deliver a level of customer service not found in the middle of the market.  We have a unique, experiential retail location in Chicago (which we call our guideshop) – with plans to expand into additional markets.

Interior Define made the decision to partner with Cylindo to offer your customers a 3d interface which offers furniture visualization technology – how has this tool affected sales and business overall?

We believe providing our customers with the ability to view each of our products in all of our fabric options and leg styles (which are viewable in 360 degrees) enables a much better online experience. It helps people better envision the product they will ultimately receive, and it is fun to configure products on our site. We plan to take this experience several steps further, as we always want to be on the forefront of a better customer experience – whether online or off.

We read in The New York Times that you estimated Interior Define sofas to “cost 30 to 40 percent less than comparable ones sold by conventional retailers”. How does your production process make that possible?

The keys to making our value proposition possible are the fact that we do not hold inventory and that we have developed a unique, experiential guideshop (more coming), rather than maintaining retail locations sized in the tens of thousands of square feet like a traditional furniture retailer.

How does the Interior Define online sourcing and buying experience differ from your in-store flagship experience? What do your customers seem to prefer?

What is most important to us is that our customers have a differentiated, elevated experience from end to end. Our online and offline experiences do not differ all that much, other than the fact you can physically “test” the products in our guideshop. If you shop with us online, our design associates are eager to answer questions or help with a customization request – just as they are in our guideshop. We are blurring the lines even more by introducing new technology in our guideshops, which mimics aspects of our online experience.  From our perspective, the two channels should compliment rather compete with one another – which is what we felt was happening in the market before we started.

What are some of your best-sellers?

Our collaborations with Maxwell Ryan, founder of Apartment Therapy, and Alaina Kaczmarski and Danielle Moss, founders of The Everygirl, have been very successful. Their respective designs – Maxwell, Rose, and Caitlin – are quite popular. Our original I/D designs like our Owens, Asher, Walters, and Sloan are also very popular.

In your opinion, how has the function of the sofa evolved over the years? 

Today, the sofa is the centerpiece of the home, and arguably the most important piece of furniture. It’s functional, in providing a comfortable seating area for relaxing and socializing, but we believe strongly that it should also be well-designed and aesthetically pleasing. It used to be more about looks, not comfort. Slowly, starting around the mid-century, our culture started shifting with the introduction of the television, and comfort became a key factor. But by the 80s and 90s, good design fell by the wayside (remember all those non-descript beige sofas?). At I/D, our products are stylish, comfortable and attainable.

What are some key factors an interior designer should consider when searching for a sofa?

The client’s needs/wants are key to the project, but the interior designer most often guides the process. We think the most important things to consider are: 

1. Customization Options: our products are all made-to-order based on your desired dimensions, leg style, fabric, etc.

2. Aesthetics: modern versus more traditional lines

3. Fabric Color and Content: depending on usage and durability

4. Seat Profile: higher legs are great for a more formal setting, while lower profiles have a loungier, more casual look

5. Cushion “Sit”: firmer, with more foam, or more relaxed, which has a greater ratio of down feathers

6. Configuration: 2 or 3-seater, chaise sectional, corner sectional, sofa + ottoman, etc.

7. Scale: appropriately sized for the space (not too big or small)

8. Policies: In terms of customer service and return policy, designers should only work with the best. We offer Free White-Glove Delivery and 365-Day Returns on all our orders, so clients are never stuck with a sofa they aren’t happy with.

How do you typically work with interior designers?

Our I/D Trade Program offers a special list of additional services, such as custom pricing and discounts, extensive design consultations, floor plans, shop drawings, 3D renderings, purchase order drafting and more. We respect industry members an incredible amount, and value the expertise and knowledge they bring to each project—which greatly improves their clients’ experience with our company!

What’s next for Interior Define?

We are constantly working on redefining the furniture shopping experience – which crosses the online and offline customer experience as well as the product itself. Look for new sofa designs and customization options in the coming months, as well as an announcement about our next guideshop location.

Contact Interior Define

W: https://www.interiordefine.com/

P: 872-802-4119

E: info@interiordefine.com

@interiordefine

Kim Kuhteubl of MeByDesign is back at it! Our good friend Kim, an inspiring and well-respected interior design branding expert, works with interior designers and makers of beautiful things for the home. Her book Branding + Interior Design has chapters on creating your online home and building your tribe and her new program The Charrette will help you put them into action. Here, Kim shares her two cents on how to make the most out of your online presence.

Photography courtesy of Heather Kincaid

When it comes to online marketing, thousands of followers definitely look sexy but how many of those turn into opt-ins, leads and sales? Unless your focus is e-design, most interior designers only need a tiny tribe that they can influence to have a six-figure year. So the best way to be on-brand online is to get real. Tell an authentic story to the people who really need your services in the places they are most likely to hang out.

Here are a few tips:

1. Best Work Forward. Bulking up your website portfolio with a lot of projects might not make you look as experienced as you think, especially if the images aren’t professionally shot. Same goes, if you include projects that don’t reflect your taste, aren’t finished, or if they trigger bad-client memories when you see them. Think of your website as your online home and entertain in a space that looks and feels like you.

2. Focus On Connection Instead Of Cool. When you’re creative, there is a lot of talk about what’s cool and what’s not and that can be paralyzing. Cool means fashionably attractive or impressive, and it’s subjective depending on the audience. The creative process is usually a lot messy and if you’re innovating, you’re probably not in fashion: you’re growing. Instead, use your creativity to connect with and explore your relationship to ideas, people and things in a way that engages your curiosity. As you share those personal moments of discovery, whether via social media, or in a blog, or newsletter, you will likely find yourself in conversation with others who resonate. That kind of connection is so much more than cool. It’s miraculous.

3. Give More. You want to sell your services and show how good your work is, but have you given enough thought to what the benefits of the experience of working with you are for your client? What about the benefits that your clients don’t know they want, or need? Steve Jobs famously said, “A lot of times, people don’t know what they want until you show it to them.” If your client is not familiar with the design process, part of your job is to figure out how to communicate the value of that experience.

4. Trust A Few. Focus on telling your story on a few platforms very well. Unless you are actively engaged with them, a handful of followers on Twitter, or on your Facebook business page, probably won’t keep your pipeline full. Although many social platforms allow you to cross post between them, each social channel has a different “voice”. So if you’re cross-ghosting—sending photos to Facebook via Instagram for example—and not following up, the subtext to your audience is that you’re not really there for them. However if the reason you’re still hanging on is because your ideal clients are where you’d rather not be, get some help to build an authentic presence there.

5. Turn On The Love Channel. Nothing moves the needle more than working with and being surrounded by things that you love. If the idea of choosing photos for your Instagram feed or a topic for a blog post or newsletter, leaves you stuck, get out of your head and into your heart. Our team uses tools like Planoly, Dropbox, and Buffer to collect and organize photography we love and stories we’re excited about, so that we can see them in context with one another before we post. Planning at least one full month of editorial in advance always makes me inspired to plan another one.

Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

LA-based Tappan is a full-service online art firm, offering a range of services from curatorial services, to framing, and everything in-between. The global brand has a passion for the life of the artist and is dedicated to bringing Art back into the spotlight.

Here, Tappan talks about their unique curation strategy, understanding a buyer’s needs, and the Tappan Corporate Service.

Photo courtesy of Tappan

Photo courtesy of Tappan

Photo courtesy of Consort Design x Tappan

Photo courtesy of Consort Design x Tappan

Contact Tappan:

W: https://www.tappancollective.com/

P: 213-226-6452

E: interiordesigners@thetappancollective.com

@tappancollective

Designer Spotlight: Stefania Skrabak of Art Home Garden

Contact Art Home Garden:

W: http://www.arthomegarden.com/

P: 917-907-0624

E: info@ArtHomeGarden.com

@arthomegarden

Floyd, founded by Kyle Hoff and Alex O’Dell, produces furniture for city living. Think good design, easy purchase & assembly, long-lasting quality, and last but not least, free shipping. Floyd changes the way we think about furniture – rather than individual pieces being the staple of the home, the customer is the priority, and the furniture moves and adapts with the customer based on their ever-changing home & family dynamics and moves.

Here, Floyd shares their founding story, the influence of Detroit, and their mission to eliminate disposable furniture.

Photography courtesty of Floyd

Floyd was founded by Kyle Hoff & Alex O’Dell back in 2013 – what was the “aha” moment motivating the duo to launch Floyd with a Kickstarter campaign?
Kyle and Alex met when working on another project in Detroit. Kyle, an architect by training, had the design for the original Floyd Leg in his room. He and Alex began talking about the design and the possibilities of re-thinking traditional furniture. They began with a Kickstarter so they could see if the idea had the proverbial legs to jump-start their vision. Setting out to raise $18,000 to produce 100 sets of Floyd Legs, the “aha” moment definitely came when the goal was reached within the first 24 hours.

How exactly is Floyd a new kind of furniture company, making furniture for “city living”?
Floyd makes furniture for the way people live today. Furniture made to be a part of your life and to go where you go, not just used for a year and thrown out. Floyd’s all about good design, lasting quality, ease of purchase and assembly – and did we mention free shipping 🙂 ?

Floyd’s office/showroom is based in the Corktown neighborhood of Detroit. How has the city of Detroit influenced Floyd’s design and brand vision?
The City of Detroit has an amazing history of innovation — from the Model T to Motown, the spirit of creating something new and breaking barriers is something we feel living and working in the city everyday. In addition, Detroit is the home to a long-lasting manufacturing hub that we have the privilege to tap into.

Tell us about your production process…
Our products are manufactured with partners in the Great Lakes Region. Laser-cut bent steel in Akron. Wood production in mid-Michigan. Powder-coating right here in Detroit.

Millennials are known to be the “moving generation” – according to your research, the average millennial stays in an apartment for 9-12 months before packing up and moving again. How have these findings impacted your designs?
We make furniture that is easy to move — that is meant to move with you. Our designs can change to whatever size they need to be.

Based on your knowledge of the industry, what are some modern day issues impacting the furniture design industry?
More than half of the world population is living in cities. The furniture industry has failed to adapt to changing living patterns, shifts in consumer preferences, and technology. The industry is operating on a broken model: Dominant big box stores with too many choices have poor online experiences, products that aren’t designed for shipping, which are also challenging to assemble, difficult to return, and ultimately, destined for the landfill.

We believe that disposable furniture is a problem worth solving!

What are some of your best-sellers?
The Floyd Platform Bed and The Utility Set — the two most essential apartment staples!

How does Floyd typically work with interior designers?
Floyd doesn’t directly work with interior designers at this point but we do believe that our designs are great for designers to use, as they can fit in many different types of spaces with different styles.

Why would an interior designer want to furnish a residential or commercial space with Floyd designs?
Floyd provides adaptability — our products can be whatever you need them to be, and then change if you need them to! A choice of surface can really give off a personality as well 🙂 .

What are Floyd’s goals for 2017?
We are growing quickly and on our way to being the indispensable source of indisposeable furniture for the world!

Contact Info:

W: https://floyddetroit.com/

E: hello@floyddetroit.com

@floyddetroit

Curtis Herring Interior Design – Curtis Herring

curtisherring.com

Herring has designed the interiors of some of the most popular and award winning restaurants in the New Orleans area. His work includes beautiful spaces such as Willa Jean in the Central Business District, Shaya on Magazine Street, and Borgne – just to name a few. His work is outstanding, incorporating a common theme in order to create a cohesive dining and living experience.

Graci Interiors – Christina & Chad Graci

graciinteriors.com

Christina along with her brother Chad run the design firm Graci Interiors, based in New Orleans, LA. With her previous experience working at various design firms in New York City, Christina returned to New Orleans to live and create her own business. Graci describes her style as “classic traditional but fresh and modern,” incorporating classic New Orleans style with practical, timeless pieces.

KHB Interiors – Kelly Brown

khbinteriors.com

Kelly Brown is a talented designer who has a knack for incorporating the antique New Orleans charm with the newer, updated design trends. She feels the client-designer experience is of utmost importance, and makes sure to make her projects personal and practical. At age 18, Brown opened her own successful interior retail business and then continued on to earn degrees in Business and Interior Design. KHB Interiors creates luxurious, comfortable spaces with a mix of contemporary and elegant design.

Logan Killen Interiors – Katie Logan Leblanc & Jensen Killen

logankilleninteriors.com

Long-time friends Katie Logan Leblanc and Jensen Killen decided to join forces and start a design company in 2012. Recently, their work has been featured in Lonny Magazine, Country Living, Design*Sponge and Vogue online, showcasing their natural talent for designing interior spaces that look and feel effortless, with an eclectic twist. Logan Killen will be launching their storefront of curated home furnishings, Sunday Shop, in fall of 2016 on the boutique-filled Magazine Street in New Orleans.

Martin-Lemaire Interiors – Matthew Martin & George Lemaire

martin-lemaire.com

Partners Matthew Martin and George Lemaire have established their business as an internationally-recognized design firm, which specializes in both commercial and residential interior design. Martin-Lemaire Interiors has also completed various projects in Miami and Fort Lauderdale involving architectural, renovation, as well as redecoration design.

Melissa Rufty Design Studio – Melissa Rufty

melissarufty.com

Melissa Rufty based in New Orleans, Louisiana, has worked on a variety of projects from new client homes to old, antiquated Louisiana estates – one of which was previously styled in the 80’s by Mark Hampton and published in Architectural Digest. Rufty’s work has also been featured in HouseBeautiful, ELLE Decor, Southern Living and was named as one of 2013’s “One To Watch” by Architectural Digest. Rufty draws her inspiration from her clients, hoping to create dynamic spaces that tell a story, incorporating traditional style with a southern, eclectic feel. The designer also owns Malachite Home, an internationally-known store filled with high-end antiques, artwork and vintage pieces.

Moss Manor – Sarah Moss

sarahjamesmoss.com

Principal designer, Sarah Moss, began Moss Manor – an online boutique of home furnishings and accents – with the goal of providing her clients easy access to affordable and stylish home decor. Moss has established her style and sense of design through her many travels throughout Europe, Africa, Asia and the United States. Her goal is to provide a personal experience for her clients, handpicking furnishings and styles in order to tailor to each individual client project.

Shaun Smith Home – Shaun Smith

shaunsmithhome.com

In 2015, Shaun was named a Next Wave designer for HouseBeautiful Magazine, featuring his incredibly clean, curated home looks and style. Shaun Smith Home, located in New Orleans, Louisiana, is a full service interior design firm as well as a home-decor shop filled with a wonderful collection of beautiful furnishings and classic, stylish goods.

Tanga Winstead – Tanga Winstead

tangawinstead.com

Designer Tanga Winstead started her career in the design world earning her Associates Degree in Fashion Design from the American College in London, UK. She later moved to New Orleans and found her talent in interior design, taking inspiration from the city’s unique culture, eclectic people, and eccentric way of life. Winstead has had over 10 years of experience in the field, also working for Villa Vici, a high-end design showroom in the Uptown New Orleans area.

Villa Vici – Vikki Leftwich

villavici-furniture.com

Owner of New Orleans high-end home decor boutique Villa Vici, Vikki Leftwich has a focus on bringing elegance and modernity to residential spaces. She describes her unique style as “a minimalist approach to mixing the old with the new.” Leftwich’s spaces feature clean, crisp lines and white, airy open living areas.

Adams Creative Consulting – Michelle Adams

adamscreativeconsulting.com

Michelle Adams’ beautiful style has been featured in countless editorials and magazines, such as domino, Traditional Home, Vogue, One Kings Lane and The New York Times. Adams’ background and experience as cofounder of Lonny Magazine and Editor-in-chief at domino has taken her around the world, inspiring her style and allowing her to discover new trends that can be brought into her home designs. Michelle’s contemporary redesign of her Michigan home in Ann Arbor was featured in HouseBeautiful, showing off her design style that feels effortless yet timeless.

Armina Interiors – Armina Kasprowicz

arminainteriors.com

Armina Kasprowicz based in the Metro Detroit area has worked on primarily large-scale residential projects, incorporating design and architectural inspiration from her travels. Kasprowicz studied graphic design and interior design prior to launching her own design firm in 2008. Her goal is to create functional and livable spaces that fit seamlessly into one’s lifestyle.

Ellwood Interiors – Amanda Sinistaj

ellwoodinteriors.com

Amanda Sinistaj is a graduate of Michigan State University where she earned a Bachelor of Arts and is now a FIDER accredited Interior Designer. Recently, Sinistaj started her own design firm, Ellwood Interiors, which has worked on many large and small scale projects. Amanda was featured on the Food Network show “Food Court Wars” where she was asked to help remodel some of the featured kitchens.

reDesign home – Alessia Loffredo & Sarah Coscarelli

redesignhomellc.com

reDesign home stemmed from a close friendship between Alessia Loffredo and Sarah Coscarelli. 15 years ago, both Loffredo and Coscarelli were working at the same design firm and realized they worked well together. Their mutual passion for design and their ease of communication with each other as well as their clients has fostered a successful business, incorporating various styles and perspectives into decorating living spaces.

Rariden Schumacher Mio – Rosemary Rariden Cotter, Jill Schumacher, & Michelle Mio

rsminteriors.com

Designers Rosemary Rariden Cotter, Jill Schumacher, and Michelle Mio have completed a large range of successful projects, incorporating their own unique ideas and styles to create exquisite, comfortable homes and living spaces. All with expansive design histories, the designers of RSM Interiors work to incorporate timeless design and functionality into any living space. The team has completed projects not only in the Detroit area, but also in New York City, Chicago, Paris, with some of their work featured on HGTV.

Serba Interiors – Kevin Serba

serbainteriors.com

Kevin Serba is the Principal Designer and Owner of Serba Interiors, a metro-Detroit based Interior Design firm specializing in versatility and authenticity for commercial and residential spaces. Serba has over 30 years of experience in the design world – his portfolio ranges from smaller-scale projects to larger-scale estates, from Detroit to the island of Montserrat.

Sharon Kory Interiors – Sharon Kory

sharonkoryinteriors.com

Sharon Kory Interiors sees design as an equal collaboration between the client and the designer – leading to innovative and inspiring homes and interiors. The team has over a 15+ year background in the field and use their ideas to work on a range of successful projects, both commercial and residential. The Detroit Home Design Awards announced Sharon Kory Interiors as a 2016 winner, featuring the creative use of an art collection in an interior.

30 Collins – Nicole Heininger & David Corbin

30collins.com

As most of their design portfolio consists of high-end retail spaces, Nicole Heininger and David Corbin of 30 Collins design studio, really know how to make a space make a lasting impression. Their homes, like their retail spaces, are just as elegant as they are glamorous, with touches of silk and gold finishings, showcasing what it feels like to live in Hollywood.

Amber Interiors – Amber Lewis

amberinteriordesign.com

Being born and raised in Malibu, CA has influenced Amber’s visions to incorporate what it means to live in California: comfort, beauty, and effortlessly exciting are just a few themes that you will find in all of her designs. Whether she is designing homes or posting to her blog, Amber Interiors’ style and infectious brightness is sure to inspire.

Ames Ingham – Ames Ingham

amesingham.com

Ames Ingham began her career as an interior designer after co-founding a theatre company for a decade. Her love for design and understanding of the importance of good illumination has sparked the creation of a home lighting line. Each piece is crafted by local Los Angeles artisans and add an elegant element to her designed spaces.

Amy Sklar Design – Amy Sklar

sklardesign.com

Vibrant, welcoming, and above all else, comfortable, are just a few of our favorite things when it comes to home decor, and Amy Sklar really knows how to bring all of these aspects in to a home interior. Her feminine take on the California abode brings a fresh look to her client’s homes.

Becki Owens – Becki Owens

beckiowens.com

Beginning her career designing model homes for large developments, Becki Owens perfected the art of staging a space that is inviting and comfortable. Her clean, and elegant designs come into full effect in her line of handmade textiles and wallpaper which adds an artful touch to every room.

Brown Design Group – Ryan Brown

browndesigninc.com

Brown Design Group is a Southern California interior design firm who implements the contemporary mid-century aesthetic we love without an overly bohemian or feminine feel. Whether BDG is revamping a residential or commercial space, their style, sophistication and experience is never neglected.

Burnham Designs – Betsy Burnham

burnhamdesign.com

“Done not overdone” is Burnham Designs’ mission, delivering elegant yet edgy design to clients all over Southern California. Betsy Burnham and her team bring a youthful and eclectic style that has been recognized in both the interior design and fashion industry. Betsy’s interior design has been featured in HouseBeautiful, as well as other respected design publications.

Chad McPhail Design – Chad McPhail

chadmcphaildesign.com

After graduating from Parson’s School of Design and ten years of experience in the high-end design world, Chad McPhail opened his own design firm, Chad McPhail Design. Chad’s firm works on both commercial and residential projects, incorporating color, texture, light and sophistication into every project, creating impressive and welcoming spaces.

Commune Design – Roman Alonso, Steven Johanknecht, Pamela & Ramin Shamshiri

communedesign.com

Commune Design is a collective of acclaimed designers from around the world who have come together to follow their passion for interior design, architecture, and brand management for residential, commercial, and hospitality projects. The high level of creativity that comes when working with a range of different people, from various background is eminent in their designs. The results of their collaborative efforts are unique and artistic environments that bring together the best design trends from around the globe.

Consort Design – Mat Sanders & Brandon Quattrone

consort-design.com

Celebrity and fashionista favorites Mat Sanders and Brandon Quattrone co-founded Consort Design to demonstrate exactly how to create a trend-driven environment. Each project they have been a part of, whether it be for Jessica Alba, guitarist Joe Trohman, or the Revolve Social Club showroom, is pure perfection – from the paint color and custom finishings, to the coffee table books and candles, they never miss a detail.

Dex Studio – Glen Bell

studiodex.com

Since 1999, Venice-based Dex Studio has been creating environments for their clients that emulate the diverse and dynamic communities surrounding each individual project. Principal designer Glen Bell brings tailored craftsmanship into every project, combining the elements of sophisticated authenticity with a progressive vision.

Early Work – Mimi Jung & Brian Hurewitz

earlyworkstudio.com

Mimi Jung and Brian Hurewitz are branding masterminds when it comes to space planning and creating custom furniture and fixtures. Formerly Brook&Lyn, Early Work has designed the breathtaking showrooms and offices of Everlane in San Francisco, Bassike in Venice, and General Assembly in Atlanta. Early Work truly understands the beauty in simplistic design.

Emily Henderson Design – Emily Henderson

styledbyemilyhenderson.com

From residential remodels, to lifestyle pick me ups, Emily Henderson Design is a one-stop-shop for design inspiration. Emily Henderson and her team of creative confidants truly embody what it means to live with style in Hollywood. Henderson is New York Times Bestselling author of STYLED, TV personality, as well as founder of her own style blog.

FORM Design Studio – Rafael Kalichstein & Joshua Rose

form-designstudio.com

Joshua Rose and Rafael Kalichstein use their well-manicured design vision along with their training in Feng Shui to transform residential, commercial and hospitality spaces worldwide. FORM’s designs reflect their mission, that a space should speak for itself, and it is the designer’s job to listen and create a harmonious environment where form follows function.

Giannetti Home – Steve & Brooke Gianetti

giannettiarchitects.com

A classic design love story, Giannetti Home is not only the marriage of architecture and interior design, but also a story of a husband and wife. Steve & Brooke Giannetti founded their firm in 1994 and have taken their designs around the world. Blogs, books, and even a brick and mortar store (which doubles as their studio) embodies their new-age take on traditional design.

House of Honey – Tamara Honey

houseofhoney.com

House of Honey is boutique design studio that combines everyones favorite elements of the interior design world: glamour, personality, and unparalleled creativity. Designing homes and hospitality spaces around the Los Angeles area, Tamara Honey has been recognized by countless publications for her impeccable style and collection of unique pieces.

Julia Wong Designs – Julia Wong

juliawongdesigns.com

Every project of Julia Wong’s – whether it’s interior or fashion design, merchandising, or manufacturing – is executed with a sense of class and worldliness. Having spent extended periods of time in Japan, London, and Los Angeles, Julia incorporates the best elements from each culture into her designs. The simplicity of Japan, the tradition and luxury of London, and the fresh vibrant looks of California, comes together effortlessly, showcasing the beauty of interior design in any setting.

Justina Blackeney – Justina Blackeney

justinablakeney.com

Justina Blackeney can do it all: designer, stylist, DIY master, author. Using her experience studying design in Florence, Italy, combined with her beatnik California aesthetic, Blackeney has recently launched a bohemian lifestyle brand, The Jungalow, featuring rugs and pillows and other amazing home accessories and style tips.

Katie Hodges Design – Katie Hodges

katiehodgesdesign.com

Seemingly new to the design game, Katie Hodges has quickly made a name for herself. Over the past 5 years Hodges has not only worked with some of the top design firms in Los Angeles, but has also started running her own business, which brings an eclectic bohemian style that will make you never want to leave home.

Kelly Wearstler – Kelly Wearstler

kellywearstler.com

Kelly Wearstler has been recognized by the interior design industry worldwide for her luxurious designs, prominent cliental list, and of course, acclaimed Melrose boutique. Furniture, art and fashion are never too decadent for Wearstler, whose aesthetic is rich and filled with elegant works of art and decorative pieces.

Kerry Vasquez Design – Kerry Vasquez

kerryvasquez.com

Whether Kerry Vasquez is painting, planning luxurious events, or designing interiors, she brings a creative and fresh look to every endeavor. Mastering the art of balance in a home, by combining functionality with fashion, or personal treasures with new chic pieces, her designs seamlessly blend new style with individuality.

LiveStyle Designs – Francesca Messina-Deshae

livestyledesigns.squarespace.com

Starting her own line of textiles and home decor as a young woman in San Francisco, Francesca has elevated her interior design career into an incredible business. She has traveled the globe, sourcing pieces from nearly every continent for her stores in Santa Monica, and (soon to be) Brooklyn, bringing a perfect balance of custom furniture, vintage finds, and polished pieces.

Natasha Baradaran Interior Design – Natasha Baradaran

natashabaradaran.com

Natasha Baradaran takes everything we love about Los Angeles and translates it into home decor. Glamour, class, and elegance are showcased at its finest when Baradaran designs high-end residential and commercial spaces for her clients. She has been regarded as an “interior designer on the rise” by top publications such as W Magazine and Town & Country.

Nickey Kehoe – Todd Nickey & Amy Kehoe

nickeykehoe.com

Duo Todd Nickey and Amy Kehoe are the “hunter-gathers of good taste”. Nickey Kehoe creates extremely unique spaces from their clients’ personal treasures as well as new pieces from their eclectic Los Angeles storefront.

Park McDonald – Alice Park & Michael McDonald

park-mcdonald.com

Michael McDonald and Alice Park established their firm in 2003 after working independently at renowned architectural firms in Los Angeles. Their amazing ingenuity and refined styles have developed into masterfully created residential projects, and a collection of innovative products and furniture.

Ryan White Designs – Ryan White

ryanwhitedesigns.com

Ryan White Designs is an interior design firm that creates homes that truly embody “american sophistication”. White worked in the fashion industry in Manhattan before moving to Los Angeles which has influenced his designs –  the clean, cosmopolitan, and perfectly curated interiors make you feel as if you were living in a Ralph Lauren ad.

Wendy Haworth Design – Wendy Haworth

wendyhaworthdesign.com

Wendy Haworth Design knows how to perfect a space and make it feel like an interior design paradise. Ever wonder why the food at Gracias Madre or Cafe Gratitude tastes so good? Wendy is responsible for the dreamy interiors of LA restaurants Gracias Madre and Cafe Gratitude – both of which have been celebrity-approved. Wendy Haworth’s love of funky tile, and use of indoor plants and sprinkles of vintage pieces make every space look like a Californian dream.