Behind the Design: Benni Amadi

 


Designer Spotlight:  Benni Amadi of Benni Amadi Interiors, San Francisco, CA


How did you get where you are today (where are you from, where are you currently living, did you make a career move…)?

I was born and raised in Genoa, Italy. After living over 10 years in New York City I moved to San Francisco in 2014 to follow my husband who works in tech (shocker!). I worked in fashion PR for 12 years for many different brands (including Burberry, Giuseppe Zanotti Design, Marni…) and then I finally took the leap and decided to follow my real passion and went back to UC Berkeley to study Interior Design and Interior Architecture and got an interior design job at Homepolish as well as at a San Francisco residential interior design firm called Wick Design. I opened Benni Amadi Interiors April 2015.

Benni Amadi, Interior Design

Benni Amadi, Interior Design

DESIGN

The moment I knew I wanted to be an interior designer was when…

I was 5 years old and re-decorating my Barbie doll house.

The most memorable space I’ve ever been in is…

My godmother’s house in Tuscany, a beautiful villa featured in Bernardo Bertolucci’s movie Stealing Beauty, very rustic and simple but just beautiful.

I get to know a new space by….

Learning as much as I can about its owner.

My favorite city for design inspiration is…

Paris

When I design I feel…

Realized.

Benni Amadi, Interior Design

Benni Amadi, Interior Design

LIFE

Every morning I…

Spend a few hours with my 9 months old son Lucas before heading to the office, it’s been so amazing to see him grow into an exceptional little person.

I treat myself with/by…

Designer handbags, it’s a serious problem of mine!

My personal style is…

Mostly black head to toe (I am still very much a new Yorker at heart) but much more relaxed and casual since I moved to San Francisco

My tips for staying organized are…

I write notes on my Smithson notebook that my best friend gave me as a birthday present all day long, otherwise I just forget everything.

I never leave home without…

My French bulldog Marlo

Benni Amadi, Interior Design - Nursery

Benni Amadi, Interior Design – Nursery

BUSINESS 

My role model/s is/are…

Kelly Weartsler. These days many of the biggest decorating firms are run by men but Kelly is one of the few exceptions. Our styles are quite different but I deeply admire her vision and hard work etic. She established her eponymous global lifestyle brand, which encompasses everything from furniture, lighting and bedding to jewelry along with undertaking a host of high-class interior design projects. She is a marketing magician!

My business mantra is…

Pride in excellence.

For interior designers new to the business, I recommend…

Not sure that I can dispense any advice since I am pretty knew to the business myself, but I would definitely say that hard work brings success.

I define success by…

A client’s happiness.

The best advice I have received is…

If you are going to excel in the design world, you’ve got to understand volume. When you see a room you like, measure it. How big and how wide is it? What is the relationship of the ceiling height to the rest of the space?

The biggest lesson I’ve learned working in the interior design business is…

Always triple check measurements.

Who is your new favorite supplier? Why?

Studio Four in NY, they have the best textiles and wallpapers.

“Hard work brings success.”

Benni Amadi, Interior Design

Benni Amadi, Interior Design

WHY IVY

Why did you decide to start using Ivy?

It is a great tool to stay organized and my work is so much more efficient now that I started using it.

In one word, what do you hope Ivy will bring to your work life?

More organization.

What’s your favorite feature on Ivy so far?

The time track via email, just a quick email and it tracks your time, perfect for when you are on the go!


 

Behind the Design: Arielle Citron

 


Designer Spotlight:  Arielle Citron of Citron Home, San Francisco (and surrounding Bay Area), CA


How did you get where you are today?

I grew up in the Bay Area surrounded by design: my dad is a publisher and my mom was an artist. Growing up my parents built spec homes, and I was able to see the ins and outs of building a home. I received my BA in Sustainable Architecture and Design from UC Berkeley and completed courses in the Interior Architecture and Interior Design program at UC Berkeley’s San Francisco campus. I currently live and work in San Francisco and have projects throughout the Bay Area.

Arielle Citron Home -interior design, Photographed by Blu Skye Media

Arielle Citron – Interior Design, Photographed by Blu Skye Media

DESIGN

The moment I knew I wanted to be an interior designer was when…

From early in my life I knew that I wanted to work in interior design. I was the kid who was always doing art projects, re-decorating my room, and giving style tips to my friends. I have an artistic mind and coupled with my love for homes and design, it seemed an inevitable career decision.

The most memorable space I’ve ever been in is…

One of our family friends has a vacation home that overlooks Lake Kinneret in Israel. The home was built as an architectural piece of art and to allow for breathtaking views of the sea. The style of the home is modern (yet with soft design) with large windows and beautiful wood features. It is sort of an Israeli-Frank Lloyd Wright take on a vacation home.

I get to know a new space by….

I’ve found that the best way to get to know a new space is by getting a thorough tour from the homeowner and by asking a lot of questions about how they live, work, and play in the home. Then I like to sit in the spaces and allow my mind to go into design mode while taking visual snapshots.

My favorite city for design inspiration is…

London, where the old-world, timeless charm blends with the modern, sophisticated aspects allowing for a true feel of creativity and interest.

When I design I feel…

Giddy. I smile on the inside and outside when I am able to be creative and put different pieces together to create a beautiful and coherent space.

Arielle Citron - Interior Design, Photographed by Blu Skye Media

Arielle Citron – Interior Design, Photographed by Blu Skye Media

LIFE

Every morning I…

Make my bed! There is nothing I hate more than walking into a messy space after a long day of work.

I treat myself with…

A nice long run to the Golden Gate Bridge. Its beauty always shocks me, no matter how many times I see it.

My personal style is…

Very similar to how I design homes. I generally gravitate toward clean lines and soft neutral colors (and a LOT of black). I love adding pops with an interesting bracelet or funky shoes.

My tips for staying organized are…

Always carrying a notepad and blocking off time to clean and organize. There will be less chaos in your brain if you write everything down and are in a clean and organized space. Get it done now is my mantra.

I never leave home without…

An un-lined notebook and pen. I am constantly note taking, sketching furniture and space plans out for clients.

Starting my own business was terrifying, but the best leap I ever took.

Arielle Citron - Interior Design, Photographed by Blu Skye Media

Arielle Citron – Interior Design, Photographed by Blu Skye Media

BUSINESS 

My role model is…

I know it sounds cliché, but my mother. She raised four children, was a wonderful artist for many years, battle health issues, and is now on top of her game as a successful business woman. She’s done it all and is still going strong!

My business mantra is…

“Keep a balance.” Whether that be in cost, style, color schemes or life and work, keeping a balance always brings me back to why I love doing what I get to do.

For interior designers new to the business, I recommend…

Just do it. There are always so many reasons we can make not to do something we are afraid of. Starting my own business was terrifying, but the best leap I ever took.

I define success by…

A feeling of accomplishment and making families say, “Wow!” when they see their new rooms.

The best advice I have received is…

Give it everything you got. There are so many ups and downs when it comes to having your own design firm. Pushing through the rough patches are how you know it’s what you are meant to be doing.

The biggest lesson I’ve learned working in the interior design business is…

Take time to design. So many people expect quick feedback on where to put that lamp or how to set up their living room. Design is something that takes thought and creativeness, not something that can be easily answered.

Who is your new favorite supplier? Why?

I don’t have a new favorite supplier, but I always love seeing what new textiles companies are bringing to the market. There is so much inspiration that can come from a piece of fabric.

Arielle Citron - Interior Design, Photographed by Blu Skye Media

Arielle Citron – Interior Design, Photographed by Blu Skye Media

WHY IVY

Why did you decide to start using Ivy?

I decided to start using Ivy because it is a program that is specifically designed for interior designers. It is an organizational tool for me, and allows my clients to have a better understanding of what they are purchasing and where their money is being allocated. Bottom line, it allows me to be more efficient and it gives me the tools to send my clients polished and professional information.

In one word, what do you hope Ivy will bring to your work life?

Balance


 

Southern California’s Best Artists

 


Whatever type of interior design project you may be working on, you know that placing those final pieces of the puzzle makes the whole space come together. We know how difficult it can be to choose the perfect artwork to round out a room, so we’d like to introduce you to someone who can make the process of finding your perfect piece easy: Ann Goldblatt.


Ann Goldblatt, Art Consultant, Los Angeles, CA

Ann Goldblatt, Art Consultant, Los Angeles, CA

With a background in advertising, art, interior design and architecture, Ann Goldblatt instinctively found herself
offering marketing ideas to burgeoning artists while studying interior architectural design at Santa Monica College. For the past 5 years, Ann has helped both new and re-emerging artists find opportunities for their works to be shown. Simultaneously, she consults with both businesses  and individuals on how best to design evocative and artistic spaces using paintings, sculpture, and mixed media.

Ann’s favorite pastimes include film history, reading, traveling, walking her funny dog, Tootie,  and enjoying nature.  She is also a major foodie who enjoys seeking out new restaurants up and down the Pacific coast & entertaining friends at home.  After numerous careers including advertising, catering, event planning and real estate; Ann has honed in on her passion for beauty to bring fine art to the blank walls of residences and businesses.

Currently, Ann is a consultant to 8 fine artists in Southern California:

Original Artwork by Andrea Fellers

Original Artwork by Andrea Fellers

Andrea Fellers, artist

Andrea Fellers

Andrea Fellers

Andrea Fellers is a renowned painter whose art has been exhibited and sold worldwide. Her work has been showcased alongside Andy Warhol and Shepard Fairey, among others. Andrea’s paintings have been featured in a myriad of galleries and institutions across the globe, including; “POP Austin,” which brings together works by several of the most renowned contemporary artists from around the world. Andrea is also a talented filmmaker and producer.


Original Artwork by Barry Pogorel

Original Artwork by Barry Pogorel

Barry Pogorel, artist

Barry Pogorel

Barry Pogorel

Barry Pogorel is a Los Angeles based artist who specializes in multi-media.


elevated-bonnie-lambert sunset painting

Original Artwork by Bonnie Lambert

Bonnie Lambert, artist

Bonnie Lambert

Bonnie Lambert

Bonnie Lambert graduated from the University of Wisconsin, Milwaukee with a BFA in Theatre, moved to Philadelphia and became a professional actresss. Performing in live theatre further ingrained in her a love of the Golden Hour and its seductive opposites: Being offstage is like nighttime—private, quiet and hidden in shadows. Onstage is being exposed, energy-charged and bathed in radiant light.

When she moved to California, Lambert transitioned into graphic design. She attended the Art Center School of Design in Pasadena, studying painting with David Limrite, Ray Turner and Mark Strickland. In 2009, Lambert attended a painting workshop given by the museum-collected Chicana artist Margaret Garcia. Ms. Garcia became Lambert’s mentor, which led to a solo show at the Garcia Studio.


Original Artwork by Charles Lynn Bragg, drawing

Original Artwork by Charles Lynn Bragg

Charles-Lynn-Bragg, artist

Charles Lynn Bragg

Charles Lynn Bragg

Charles Lynn Bragg is an accomplished draftsman, painter, print maker (etchings, stone and plate lithographs, serigraphs, monoprints, and computer giclees), photographer, stone carver, clay and wax modeler, bronze and metal sculptor, and mixed media artist.

Born in Los Angeles, Bragg studied at the California Institute of the Arts, UCLA extension, Otis School of Art and Design, as well as privately with artists in the USA, Italy, and Japan. He is best known for his compassionate environmental and marine images of animals and our planet.

In 1994, Bragg designed four U. S. postage stamps (“Wonders of the Sea”) and Turner Publishing reproduced his work in the book “WILD LIVES, The Animal Kingdom of Charles Lynn Bragg.” His images have been shown by galleries, corporate offices, logos, conservation groups, zoos, toy stores and jewelry stores around the world, as well as on a multitude of products. His work ranges in size from palm-sized objects to colossal stone carvings and monumental constructions. Bragg describes his style as “Realism, Surrealism, Fantasy, Humanism, with a touch of Disney.”


colorful art jennifer rae ochs

Original Artwork by Jennifer Rae Ochs

jennifer_rae_ochs, artist

Jennifer Rae Ochs

Jennifer Rae Ochs

Jennifer Rae Ochs hails from Minneapolis, and resides in Los Angeles. JRO borrowed from her training as a classical pianist in developing her discipline as a visual artist. As a young adult, Ochs began to experiment with sculpture, photography and mixed media. Painting with acrylics / mixed media, rapidly emerged as her favorite form of expression.

Currently, JRO prepares for her 5th museum show at Sejong Museum of Art, Seoul, South Korea. Recently, she partnered with Steinway & Sons and exhibits at many notable art galleries, both domestically and internationally. JRO participates in various art shows and festivals bringing her work to art lovers all over the western United States. Invites to such notable shows as Artfair Jackson hole, WY, Bellevue Festival of the Arts, WA, Carefree Fine Art and Wine Festival, AZ garnered JRO private and corporate collectors in over 20 states.

From Jennifer: “My work is a celebration of moments in time. I revel in conflict amid conviction. Resolution is found in the creative process. Texture becomes solution, color stages revolution. Raw emotion invites me to the canvas. Strokes are felt long after the brush is laid to rest. I check the canvas for a pulse and dig the vibrations.”


sunset-on-sea-with-clouds-painting-judith-liebe

Original Artwork by Judith Liebe

Judith Liebe, artist

Judith Liebe

Judith Liebe

Judith Liebe was born in Munich, Germany. She’s the daughter of film director Eckhart Schmidt and actress Isolde ter Jung. Liebe had her first solo exhibit in 1987.

From Judith: “A painting creates a holy space. I take interest in painting light. Painting should speak about the understanding of our vision and not attempt to tell a story that can better be told by other media. I believe that the illusionist quality of a painting becomes real by revealing its visionary qualities.”


red-dress-woman-in-swimming-pool-photography-phillip-graybill

Original Artwork/Photography by Phillip Graybill

Phillip Graybill, artist

Phillip Graybill

Phillip Graybill

Phillip Graybill is from Atlanta, Georgia. He moved to NYC in 1996 where he lived for 20 years and now splits his time between NYC and Venice, Ca.

He has exhibited with celebrated artist [and Hamptonite] Julian Schnabel. He has also exhibited alongside such photographic luminaries as Peter Lindbergh and Nigel Barker. Graybill was the primary photographer for the Nine Inch Nails and Sigur Ros limited edition box set as well as numerous album covers for bands. He has also expanded his creative eye in moving image.

Phillip also runs Graybill Studio, which produces commissioned, custom-designed fine art for residential and commercial spaces. Working with his clients, Phillip uses his lens to tell a story and create emotion where there were only blank walls.


colorful-painting-sally-samins

Original Artwork by Sally Samins

Sally Samins, artist

Sally Samins

Sally Samins

Sally Samins is an abstract artist, strongly influenced by a childhood in Australia. After studying graphic arts, she became a well known sports photographer, specializing in America’s Cup yachting.

After developing her artistic eye through photography, she decided to follow her childhood dream of becoming a painter and has created a distinctive style that combines strong visual composition with rich color. She creates images that convey the inspirations she derives from her native Australia’s deserts, oceans and urban landscapes. Samins work has a strong visual impact while evoking feelings of comfort and familiarity, and continuing to reveal itself in its detail.

Samins lives in San Diego, California.


For more information or to purchase art, please visit www.AGArtConsultant.com and contact Ann Goldblatt directly.